Terms of Service
Last updated: September 15, 2026
1. Who provides the service
SMALAND COMPANIE S.A.S. (tax ID 901.918.761-6), registered at Cra. 115 A # 16-200, Cali, Valle del Cauca, Colombia. These terms govern the use of this website and of our services, without prejudice to the agreement signed with each client, which prevails in case of conflict.
2. What we provide
Development, integration and operation of business messaging channels (WhatsApp Business Platform, Instagram), AI conversational assistants, CRM integrations, ad measurement, process automation and web applications.
3. Client accounts and third-party platforms
The client remains the owner of their Meta accounts, their WhatsApp Business Account and their data. We act with the permissions the client grants us and may revoke at any time. Use of third-party platforms is also subject to those platforms' policies, including Meta's and Google's.
4. Acceptable use
- No messages are sent to people who have not messaged the business first or have not opted in.
- The services may not be used for spam, impersonation, illegal content or to circumvent platform rules.
- The client is responsible for the commercial content the assistant communicates on their behalf.
5. Availability and limits
We build on third-party services (Meta, Google, Cloudflare) and cannot guarantee uninterrupted availability. AI assistants can be wrong: clients must review critical information and can take over any conversation at any time.
6. Confidentiality and data
We treat client and end-user information as confidential, as described in our Privacy Policy. When a contract ends, we hand over and delete the client's data as agreed.
7. Payment
Prices, timelines and scope are agreed in writing with each client. Costs charged directly by the platforms (for example WhatsApp conversation fees or ad spend) are the client's responsibility.
8. Governing law
These terms are governed by Colombian law. Any dispute will be resolved before the competent courts of Cali, Colombia.
This document describes our actual practices and is not legal advice.